(3166)(104715) (Manager/Starting Your Own Business/Marketing Workshops). This is the perfect marketing workshop series for existing small businesses and new start-ups. Learn to build a Marketing plan through a step-by-step process created by SCORE. Create objectives, the strategies to achieve those objectives, and the tactics it will take to be successful. We will cover sales and sales forecasting, building a competitive edge, Budgeting and more.

This class is presented by Michael Scotto, SCORE’s Chairman with over 45 years of marketing, sales promotion, advertising and sales planning experience.
#1 – Marketing Process (approach to marketing plan) SWOT Analysis: Strength, Weakness, Opportunity & Threats
#2 – Defining Specific Objections, Strategies and Tactics
#3 – Sales Forecasting and Developing of Tactical Plan for Implementation.
Free counseling from SCORE (a national non-profit organization) to go through the final completion of your marketing plan. Includes all handouts and workbooks.

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